The Top Apps for Monitoring Social Media and Reputation Management
For many business owners in 2018, social media activity and online reputation are just as, if not more important than the actual storefront that you operate out of. Expert analysis has made it quite clear that higher social media engagement and higher-rated reputations online directly lead to higher sales and revenue for your business.
In fact, according to the Harvard Business Review, a one-star increase on your business’ Yelp page (if you do not already have, Yelp page, get one ASAP), leads to an increase in revenue from five to nine percent. That means that if your company goes from a three-star rating to a four-star rating, you could see your business earn nearly 10 percent more money. If you didn’t get how crucial a positive online reputation was before, you do now.
At this point, you might be wondering how you can best keep tabs on your online reputation and monitor your social media presence. Luckily, we have compiled a list of easy-to-use apps that you can download today to start having a much more active role in your business’ reputation online.
HootSuite Syndicator Pro
This app has been used for years and is one of the most widely-used apps on both desktops and smartphones for social media management. The primary tool that HootSuite offers is that it provides a quick and easy way to view RSS feeds and quickly share them to your social media pages. You can also take advantage of their filtering, monitoring, and tracking tools.
Reddit Keyword Monitor Pro
The popular “front page of the internet” site boasts numbers that actually back up that lofty claim. With over 250 million unique users and 8 billion monthly pageviews, listning and monitoring your brand on Reddit should be considered an important place where your business can attract new customers. Using Reddit Keyword Monitor Pro lets you set keywords and phrases to track so that you can find out who is talking about your brand, business, products, competitors, and more.
Streamview for Instagram
Instagram is certainly one of the most important places where ads can reach audiences directly so that they can interact with your company, learn about your products, and more. If you are a business that is targeting customers between the ages of 18 and 29, you should consider Instagram a primary concern of your business. With Streamview, you can monitor posts by location, hashtag, or username. It also allows you to monitor and engage with users that are posting n your area, or an area you choose to follow.
This is another service available to you through Hootsuite that allows you to combine social media listening, analytics, and social media monitoring capabilities. Insights allows you to get powerful real-time information about your brand, track influencers related to your brand, stories, tends, and more. Better than that, you can see the metrics of social media engagement with your brand in a visual and clear to understand way.
This tool monitors more than 80 social media sites including the big ones such as Facebook, Twitter, and YouTube. The results also display information on topics such as strength, sentiments, passion, and reach, so that you can learn how to better improve your brand’s reputation.
Whether your business is getting positive or negative online reviews, your response should be in the same place as that review. The ReviewInc app lets you view over 200 popular review sites across the globe so that you can organize you reviews and respond accordingly. This will allow you to best see what kinds of reviews you are receiving, and will improve your engagement with disgruntled customers.
Trackur calls itself the “broadest social media monitoring” tool and they at least make an effort to be just that. They offer full monitoring of all social media and mainstream news sites, and can give you insight into trends, keywords, and influence scoring.
It should be clear by the name of this app lets you keep watch over your brand through deep online listening. You can identify and keep tabs on what people are saying about your brand from more than 70 million traffic sources across the internet. Those channels include social channels, blogs, forums, news and review sites, and more. It’s also important to note that Brandwatch moves quickly so that you can make real-time decisions and changes.
This program helps you focus on what your customers are generally saying about your brand. By using SentiOne, you will get access to not just real-time date, but historical date as well. Another great aspect of SentiOne is that you can filter results into positive or negative mentions. This can help you quickly identify and avert a crisis that you see coming.
Sythesio is a comprehensive social monitoring tool for finding the information you need to gain deeper insights and better inform the decisions and choices you make regarding your business. This tool lets you monitor a bevvy of different mention streams so that you can listen to social media conversations that are most important to your and your company. Beyond that, you aren’t only able to listen to these conversations, you can actually join them and help increase your direct engagement with potential customers.
If you or your customers base in the Middle East, Crowd Analyzer is an invaluable analytics and social media monitoring tool. This is the first Arabic-focused social media monitoring platform and it analyzes Arabic content in terms of relevancy, dialect and sentiment. It monitors social networks, blogs, forums, news sites, and more.
This tool has already been mentioned earlier in this article, but there’s no harm in mentioning it again. Reputology lets you monitor all your social media sights and lets you see what other customers are saying about you on your site.
This is especially useful if your business operates from multiple different locations and is popular on a number of different social media sites. The best part of Review Push is that you don’t only get to look at all of your reviews in one play, but you can also respond to any review – positive or negative – directly from your email’s inbox. You can also see the review sites on the internet or in your industry that your business is not yet listed on, this helps you broaden your outreach in a smart and affective way.
Chatmeter was designed to help companies collect and analyze customer feedback and improve customer experience for multi-locational brands and agencies. It notifies you via email of any reviews found over 20 local search and review sites. In addition to that, you’ll get notifications when there’s new content about your brand. It also has a tool that allows you to spy on your local competitors so that you can see how you stack up against them and what you can do to learn from their online presence and activity.
Keyhole lets you see what is being said about your business on Twitter and Instagram in real-time. You can keep tabs on keywords, hashtags, URLs, usernames, and see historical data as well. Another great feature that Keyhole uses is that is shows a heat map that will allow you to track user engagement all around the world.
This tool was created for niche industries, but there’s a pretty good chance that your company exists in their expertise. Restaurants, bars, hotels, travel business, automotive sales and services, and home contractors and plumbers call all use Reputation Ranger to monitor Facebook and industry-related sites to create alerts and reports. It allows you to see real-time monitoring and alerts of the review sites that matter most to your business.
If your business depends on content marketing on Facebook, 76Insights is a fantastic social media tool that measures how well your social media content is interacting with your followers. This tool will break down your resonance score, which measures how much social media engagement someone receives after publishing a new post.
This app lets you track keywords in news outlets and social media platforms for mentions of your company in real-time. It also measures sentiment so that it can gauge what it being said about your business, whether it is good press, bad press, or neutral press. It also allows you to compare how your company is perceived online against your competitors.
Google Alerts is a free tool that can be incredibly handy if you are wondering who is talking about your company and where. Google Alerts lets you monitor the web mentions of your company, your competitors, or other topics that are relevant to you. In order to use Google Alerts, just go to the Google Alerts page, type a keyword or phrase in the search box, and provide an email address that Google can send notifications to. Every time Google finds results that are relevant to your alert criteria, you can set alters for specific regions and languages.
This tool allows you to instantly engage, tag, assign, and respond to social media mentions of your company. You can also see and analyze volume of social media engagement, potential reach, comments, sentiment, emotions, and more.
Smart Moderation is an enhanced comment moderation tool that allows you to automatically hide or delete comments that you do not want on Facebook, YouTube, and Instagram.
It is mostly used by advertising agencies and brands to support their social media teams. While it can be pretty costly, it can definitely be worthwhile if you run paid advertising on Facebook as you could get thousands of comments per day and may not be able to screen them all to make sure that they are appropriate for your followers.
IFTTT was created to help small business owners automate simple online tasks like sending a text. It can also help you track and support your business’ goals as well.
For example, if your brand is mentioned on Yelp, you can send a direct message to your customer service team’s Slack to let them know that they should respond.
AgoraPulse is a comment moderation tool that allows you to track down negative comments and posts and instantly hide or delete them according to your filters. You can add hundreds of words to your filters so that you can quickly and easily root out negative words.
This site proudly calls itself “the world’s most complete social media management platform,” and they have quite a few features to try and back up that claim.
First and foremost, it is used to manage any brand mention on any part of the web. Beyond that, you can also get analytics, schedule social posts, utilize the smart inbox with task management, monitor keywords, automate responses, develop custom reports, and more. If your brand is highly dependent on social engagement, this is a fantastic platform to consider.
KnowEm Internet Reputation Management
If you are trying to find out how visible you and your company are online, this is a great research to help you out. With KnowEm, you can see where your brand or products pop p on the web on over 330 social media and news sites.
You can instantly see an overview of how visible your brand is online and what those who are talking about your brand are actually saying.
An important part of cultivating a positive brand reputation is creative positive content. That seems pretty straightforward, but that doesn’t mean it’s as easy to do. The best form of content for business is organically generating a fantastic review, and one way to encourage customers to do that is by using Yotpo.
Yotpo is a proactive service that helps you improve your business’ reputation by encouraging customers to write positive reviews about your company. They do this by sending review requests to customers after a purchase. If you are confident that your customers will be happy with their purchase after they receive your product, this a great way to take advantage of the good will they feel towards your company and reap the benefits of positive reviews.